Cracker Barrel Stock Rallies After Trump Criticizes Logo Redesign

Cracker Barrel Old Country Store Inc. shares surged 5% after former President Donald TRUMP urged the restaurant chain to revert to its previous logo. The rebound follows a 14% decline last week when the company unveiled a minimalist redesign that removed the image of "Uncle Herschel," sparking customer backlash.

"They got a Billion Dollars worth of free publicity if they play their cards right," Trump posted on Truth Social, framing the controversy as a branding opportunity. The company later clarified Herschel WOULD remain featured on menus and signage despite the logo change.

The incident highlights the market sensitivity to brand identity shifts, even for established chains. While no direct cryptocurrency connection exists, such volatility mirrors crypto markets' reactive nature to influencer commentary and community sentiment.